Search Engine Optimization

When a buyer puts their query in the search engines, an algorithm reads the queries and presents a list of websites offering the services that match the query. Search engines, like Google or Bing, have specific algorithms that decide the rank of the websites depending on various factors; and only the ones that tick off all the requirements as deemed appropriate by the algorithm, gets the top ten or even top twenty ranking. The main aim of Search Engine Optimization (SEO) is to increase a website’s visibility and exposure on a search engine, using organic methods. There are millions of websites on the internet, and according to a survey more than 90% of the traffic goes to the websites that are in the top ten (i.e. first page) of search results.

There are really specific requirements to be fulfilled in order to get Google or Bing to deem a website worthy of the first page. A carefully planned SEO campaign along with achieving top rankings can be difficult, especially with the ever changing updates in Google algorithms. Especially now that the search engines have strict policies against trickery and deceits, it becomes more challenging for a new seller in the online business to reach the top organically. And SEO isn’t just one single process; it is rather a concept comprising of various components, each of which require excellent expertise. It can become overwhelming for a seller to manage both the Search Engine Optimization (SEO) as well as the core product business. The best way to overcome this challenge would be to hire a professional team to take care of all their SEO needs.

Why Digital Team India ?

We here at Digital Team India offer SEO services to help our to clients design and develop search engine optimized websites that will appeal to both users and search engines algorithms.

Our SEO process starts is client focused. We conduct web analytics, using which our experts draw reports. Using this data, we assist our clients in making difficult decisions about their marketing, depending on how much they can budget to their SEO needs, and custom tailor SEO campaigns for them; keeping in mind how much should be spent to get the highest return of investment (ROI). We also provide executive reports of the campaigns as well, to review the progress.

Our experienced team of SEO strategists and practitioners dedicate their resources for the benefit of all clients. We take care of both off-page and on-page SEO requirements. We keep up with constantly updated and ever changing world of search engine algorithms. Our team is innovative and is always on top of the latest in search marketing. We are prepared to take our clients one step ahead of the competition.

The world of SEO is vast and confusing, which is why, it is important for a business to hire the right people to help with their SEO needs.

An example of a complicated SEO process could be the concept of Meta-tags. Meta tags are fragments of text that describe a webpage’s content. The Meta tags don’t appear on the page, but are present in the page’s code. They are little content descriptors that help tell search engines bots what a web page is about. These are the texts that would ideally match with the query put in by a potential buyer or client. Meta tags are a part of off-page SEO, and are only visible to search engines. The meta-tags are a very important SEO tool because they are basically what the Google bots will read first. The descriptors and keywords in the meta-tag can put a page on top of the result or throw a website down at the bottom

We can help a website to generate the maximum possible number of enquiries for their business, and help them remain visible on the search engines. This is what we do for all the SEO needs:

• Initial website consultation.
• Research keywords.
• Alter Meta data.
• Consult front page content.
• Modify internal link text
• Setup and implement Google/Bing Webmaster Tools
• Provide with status and ranking reports