Social Media Optimization

SMO is a technique that is used for online marketing. Today’s world is obsessed with social media to the point where people say if it’s not online, it doesn’t count. The presence of a business on social media might be more important than one could imagine. Online businesses are all about visibility, and Social Media platforms like Facebook, Twitter, LinkedIn, etc. could sky rocket a brand’s presence and outreach on the internet. Social Media Optimization is important because social media isn’t just a way to connect with old friends anymore. It is a way for the buyers to discover new products and sellers to reach out towards their customers. Businesses of all sizes have social media presence to announce their importance to world.

Social Media Optimization is an interesting way to engage wide spread consumer base through social networking websites. A larger number of audiences are attracted towards what they see on social media platforms, because it sends a message that a business is easily contactable and trustworthy. SMO Services help in building this special relationship with the audience and a company can benefit in a variety of ways such as strengthening brand awareness, increasing web traffic, link building etc. When a customer likes or shares a product on Social media, they act as a recommendation to their friends and in turn increase a brand’s popularity and tell to the world that this product is trustworthy. A share on Facebook is similar to a 5 star rating and positive review on a marketplace like Amazon; it tells the others who are browsing that this particular product is the best. Social Media Optimization works to enhance a company’s presence and online reputation through multiple interactive communities. Not just Facebook and Twitter, but also blogs, forums, and anywhere a business is mentioned or linked to socially.

Why Digital Team India ?

To improve SMO, one must remember that just to have huge numbers of links to a website spread across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group might just be counterproductive, to both SMO and SEO (Search engine Optimization).

Social shares count a lot more they come from someone else. In addition, indiscriminate link-spreading may seem like spamming to followers and they might unsubscribe. In case of small business, one should focus on engaging with relevant social audiences, contribute to conversations, and post updates. Google recently tweaked their algorithm Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. Now more importance is drawn to the quality content that is relevant, authoritative, and shareable. The more that a piece of content has been shared on various social media platforms the higher is its perceived quality. And higher quality results in higher ranks on Google.

We here at Digital Team India have industry leading professionals who are experts at optimizing needs. We will take of every aspect of your SMO-

• Social bookmarks and tags
• Create social media pages.
• Develop content strategy.
• Create blogs and community forums
• Create viral media.
• Transparent work method.